Key Takeaways
Outreach and recruitment for evidence-based health promotion programs requires customized materials tailored to your community.
Download and share these marketing templates, developed based on focus groups with older adults and adults with disabilities.
These templates are available for state and community-based organizations to customize and use to advertise local Chronic Disease Self-Management Education (CDSME) workshops.
Explore our marketing and recruitment materials, in English and Spanish, designed to promote the Chronic Disease Self-Management Program (CDSMP).
The messages, photographs, and graphic images were updated in 2017 based on focus groups of professionals implementing evidence-based programs across the county, older adults, and adults with disabilities.
The goal of this project was to evaluate NCOA's Chronic Disease Self-Management Education (CDSME) marketing and recruitment templates in order to ensure the materials are useful, relatable, and attractive to potential program participants, including individuals aged 60+ and adults with disabilities. The templates are available for state and community-based organizations to customize and use to advertise local CDSME workshops.
Materials include (in English and Spanish):
- Brochure
- Facebook Ad
- Poster or Print PSA
- Poster or Print PSA (Large Print)
- Marketing Presentation
English
Brochure
2017-CDSME-Marketing-Brochure
Facebook Ad
2017-CDSME-Marketing-AD-FB
CDSMP Poster or Print PSA
2017-CDSME-Marketing-Poster
CDSMP Poster or Print PSA (Large Print)
2017-CDSME-Marketing-Poster-Large
CDSME Marketing Presentation
5-2017-Introduction-to-CDSME_English
Spanish
CDSMP Brochure
1-2017-CDSME-Marketing-Brochure_Spanish
CDSMP Poster or Print PSA
2-2017-CDSME-Marketing-Poster_Spanish
CDSME Poster or Print PSA (Large Print)
3-2017-CDSME-Marketing-Poster-Large-print_Spanish
CDSMP Marketing Presentation
5-2017-Introduction-to-CDSME-Presentation_Spanish
CDSMP Facebook Ad
4-2017-CDSME-Marketing-AD-Spanish-compressed
